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Our mission at The Urjaa Store is to provide our customers with the genuine quality products. We are committed to sustainability and ethical business practices, and we strive to make a positive & sustainable impact on the world.
Saipatri Datta is the creative force & passionate enterpreneur behind The Urjaa Store.
Having grown up in a defence environment, she was surrounded by the rich cultural heritage of India.
After completing her MBA, Saipatri began her career in Corporate Sales in top MNCs in India, but soon realised that she wanted to start something of her
Saipatri Datta is the creative force & passionate enterpreneur behind The Urjaa Store.
Having grown up in a defence environment, she was surrounded by the rich cultural heritage of India.
After completing her MBA, Saipatri began her career in Corporate Sales in top MNCs in India, but soon realised that she wanted to start something of her own & her true calling lay in working with handloom & traditional craftmanship. In 2016, she embarked on this journey to create a brand driven by a vision to promote genuine handcrafted products, sourced ethically from traditional artisans, helping them preserve cultural heritage & empowering them.
At The Urjaa Store, we offer a wide range of handcrafted & handmade clothing & homelinens sourced directly from skilled artisans across different regions of India, using traditional techniques, tools & materials. When you buy any product from us, you not only support these local artisans & communities but also help in the long goal of preserving our country's diverse traditional craftmanship.
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